Service · The Wedge

Tracking & Measurement Audit

Find out what's lying to you.

The audit is where most people start with me. I go through your whole setup and tell you, in plain English, where the data is broken and what it's costing you.

Built for businesses spending real money on ads every month.

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Measurement Audit Findings · v1
  • Pixel events firing Browser-only · server-side missing
  • Meta CAPI configured Native app · not validated
  • Purchase event value $0 on 38% of events
  • Lead reaches CRM with source 16% landing unattributed
  • Call attribution Phone leads untracked
12 findings · 3 critical Live

The honest version

You're spending real money on ads and you genuinely can't tell which part of it is not working.

  • 01

    "My ads are reporting purchases but with no revenue attached."

  • 02

    "Meta and Shopify support just keep sending me back and forth and nobody actually fixes it."

  • 03

    "Someone asked me where this customer came from and the honest answer was, I'm not sure."

The Approach

How the work actually runs.

  1. Step 01

    Access

    You give me read access to the ad accounts, tag manager, analytics, and CRM. No changes yet, just looking.

    Meta AdsGoogle AdsGTMCRM
  2. Step 02

    Trace

    I walk the full path the data takes and flag every place it breaks, drops, or lies.

    Pixel eventsServer-sideMatch qualityLead path
  3. Step 03

    Report

    I write up the findings in language you can actually read, ranked by what's costing you the most.

    Plain-English docRanked by cost
  4. Step 04

    Walk-through

    We go through it together so you understand what's broken before you decide what to fix.

    Live callShared doc

What it costs

First, what the leak costs you.

Say you spend $25,000 a month on ads, and 20% of your conversions get credited to the wrong place. The platforms move your budget toward whatever they think worked. So a fifth of that budget is being steered by bad data.

The leak, worked out Example account
  1. Monthly ad spend $25,000
  2. Conversions credited to the wrong place × 20%
  3. Spend steered by bad data $5,000 / month
  4. Spread across 30 days $167 / day
  5. Audit fee ($2,500) ÷ $167 a day 15 days

This leak costs as much as the audit every 15 days.

The audit

$2,500

One flat fee. That is less than this leak costs in a month.

The findings are yours even if you never hire me for anything else.

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What's Included

Everything you need, nothing you don't.

  • Pixel & event check

    Whether your tracking is firing, deduplicating, and passing the values the algorithm needs, or quietly sending garbage.

  • Server-side reality check

    Is server-side actually set up, or did someone fake it with the native app integration that breaks? I find out which.

  • Lead path trace

    I follow a lead from the ad click all the way to the CRM and show you exactly where it falls out.

  • Plain-English findings doc

    A written report of what's broken, what it's costing you, and what to fix first. Yours to keep.

What Success Looks Like

The state of things, after.

  • 01

    You finally know what's actually broken.

    A written list, ranked by what it's costing you. No more guessing at what to fix first.

  • 02

    You stop trusting the dashboards on faith.

    You've seen which numbers are real and which were lying to you the whole time.

  • 03

    You can fix it yourself if you want.

    The findings are yours. Hand them to your team, or have me run the fixes from there.

  • 04

    You stop bleeding budget into the holes.

    The biggest leaks are flagged and you know exactly what order to plug them in.

FAQ

Answers to the questions I hear most.

What does the audit cost?

$2,500, one flat fee. Here's how I think about it. At $25,000 a month in ads with 20% of conversions credited to the wrong place, about $5,000 a month is being steered by bad data. The audit costs less than that leak costs in a month. The findings are yours even if you never hire me for anything else.

What do I get at the end?

A written findings document: what's tracking correctly, what's broken, what it's likely costing you, and the order I'd fix it in. It's yours to keep even if you never hire me for anything else.

Do I have to hire you for the fixes?

No. The audit is its own thing. Plenty of people take the findings and hand them to their own team. If you do want me to fix what I found, the implementation work picks up from there.

What do you need access to?

Read access to your ad accounts (Meta, Google), your tag manager, your analytics, and your CRM. I'm only looking during the audit, and I don't change anything without telling you.

How is this different from what my agency already reports?

Most agencies report the platform's own numbers back to you. The whole point of the audit is to check whether those numbers are real in the first place. Nobody usually does that part.

Ready to see what's actually working?

Book a free strategy call. We'll discuss your goals and outline a plan. No strings attached.

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